Home News Firm Unveils Online Platform to Empower Youth-Owned Businesses

Firm Unveils Online Platform to Empower Youth-Owned Businesses



Factruse Ltd has unveiled an online platform, Zigzag Nation, to empower and boost youths-owned businesses, the Founder of the platform, Mr Obafemi Giwa-Amu, announced at a press conference in Lagos on Monday.

He described Zigzag Nation as an online community platform, a market place targeting active youths, that would promote social interactions and build relationships.

Giwa-Amu, who is also the Chief Executive Officer of Factruse, said members of the platform would engage in human capital enhancing activities, learn new skills and create pathways to financial empowerment.

The Zigzag founder said the youth accounted for over 70 percent of the nation´s population, hence the need to arm them with a platform by which their positive energy could be channeled to higher productivity.

Giwa-Amu also said there was the need to leverage communication as a means of engaging in capital enhancing activities, which would eventually yield financial freedom for the actors.

“The digital age is one that fuels innovation. Despite the infrastructure deficit in Nigeria, the potential for disruptions, active engagement and lasting change cannot be ruled out. By way of introduction, `Zigzag nation´ is a highly interactive cyberspace with a main focus on the youth demography (15-35 years), nevertheless older persons are also targets. The Zigzag community would form the base of commercially-oriented persons engaging online and as well as serve as agents to others with commercial endeavours. Eligible persons for full-membership are immediately equipped with a starter pack comprising a debit card to aid operations of an e-wallet, a call free SIM card for easy communication with the zigzag community, and a Nigerian Postal Service (NIPOST) locker for the warehousing of purchased items. Members have access to a robust e-commerce platform where shopping or international trade is made easy from the comfort of homes, workplaces, schools”.

He said the ultimate goal is to make the Zigzag Nation build a solution-driven community, one that pioneers revolutionary reforms in key sector of the economy. The platform is driven in partnership with Fidelity Bank, Wema Bank, NIPOST, 9mobile, Cedar Advisory Partners, among others

The Chairman Board of Trustees of Zigzag, Mr Adebode Adefioye, noted that firms were deploying technology to remain in business, hence, the platform, Zigzag Nation.

Adefioye said there would be financial inclusion on the platform, while active members would benefit from a reward system in a scaling order.



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